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In Delhi, India, I work with a 720 bed hospital named St. Stephens. As a resource constrained, not for profit, hospital it adapts to the resources available in order to meet the needs of the community it serves. They took a concept I was familiar with, called “resource sufficiency” and took it to a whole new level. In one of the poorest areas of Delhi, the St. Stephens Community Health Center received a contract to provide census services. With the constraint of limited financial resources, one of their methods of finding people that had moved from rural areas into the city was to access Google Earth. This enabled them to find areas where squatters had settled since the last census so they could send their people to meet with the families and gather the data. This, in turn, increased the support they received to care for the community.

This approach applies equally as well to companies entering markets for the first time – either as an expansion or as a young company seeking better answers within the constraints of new businesses and new markets. At Concero Global, we respect our clients desire to apply the resource sufficiency model to their expansions and use that to our advantage to deliver sustainable growth. The result is job creation, better served customers, a stakeholder balance that contributes to the fabric of the community and owners and vendors that are rewarded for risking their capital to create the business.

Concluding Thought

Authority is power, and with power comes great responsibility. The power to name something itself sets a trajectory for how it will be received by others. This is why a position like Conscious Capitalism is so important to define well. Collaboration can be named “giving in” as easily as it can be named “investing in.” The accuracy of the name is tied to the purpose of the action. The true character of Conscious Capitalism is in investing in the interdependence of stakeholders, the stewardship of resources, and the pursuit of lasting results.

It is said that capital always goes wherever it is most appreciated. Your answer to the question, “what is capital” will reveal your perspective. When you think capital, do you think financial – or human? The Human Condition improves every time stakeholder balance is achieved and it declines every time any one stakeholder wins at the expense of others; now, as in centuries ago.

We believe that the true strength of any company, like the true strength of America, is in its willingness and ability to balance power. To retain the authority to choose freely, we must accept the responsibility to choose well; the foundation on which Concero Global stands.